Our Roots, Your Results
CULTIVATING WHAT MATTERS MOST
Noble Ag stands at the forefront of fresh citrus production. Our expertise encompasses every facet of citrus caretaking, land development, grove management, and licensing—ensuring we deliver excellence in every grove we cultivate.
Grove
Development
We can create a thriving grove by selecting the right site through careful layout design, rootstock selection, tree purchasing, land preparation, and irrigation. We prioritize grove health by using methods like tree defenders, trunk injections, and vector control to combat HLB from the start.
Citrus
Caretaking
Implementing an intentional care plan is the key to a successful grove. Annually, we provide a thorough assessment that includes pest and disease control, nutrition and fertility, irrigation and water drainage, vegetation and erosion control, environmental compliance, and record keeping.
Investment
Opportunities
Noble Ag pioneers the specialized care required for high-quality crops. As the largest Juicy Crunch grower and caretaker in the industry, our expertise in this variety and access to exclusive licensing allow us to advance crop care and provide exceptional services and investment opportunities in Florida agriculture.
Combatting Citrus Greening
Our Commitment to Healthier Groves
Citrus greening, also known as Huanglongbing (HLB), poses one of the greatest challenges to grove owners today. Since there is currently no known cure, prevention is essential. At Noble Ag, we use effective, research-backed strategies to protect your grove’s long-term health and productivity.
A FRESH START
A successful planting starts with clean and healthy nursery stock. Protecting these trees with Tree Defenders for the first two years ensures rapid, HLB-free growth.
Pest Control and Protective
Measures
Pest Control and Protective Measures
Through a combination of area-wide psyllid control, isolated plantings, and innovative therapies like trunk injection, successful HLB control starts with preventing disease establishment.
Knowledge, Collaboration, and
Protecting the Investment
Knowledge, Collaboration, and Protecting the Investment
Collaboration with the research community and other growers is key to fine-tuning control strategies. Growing high-value varieties such as Juicy Crunch affords a new perspective on disease management and protecting the grove into the future.
Grown Different
Meet juicy crunch
We are proud to be part of the Noble family of companies and to work in partnership with Noble Citrus. We started our journey as one company in 1926, and today, we operate side by side to bring the highest-quality Florida citrus to consumers. Our proprietary tangerine variety, Noble Juicy Crunch, is the best tangerine we have ever grown—and we’ve been doing this for a while.
Interested in growing Juicy Crunch? Licenses are limited, and we work exclusively with carefully selected partners—let’s chat.
Need assistance with an existing piece of land?
We can help with that, too.
Rooted in Heritage
Focused on the future
At Noble Ag, our commitment to innovation and excellence is rooted in our rich citrus heritage. What started as a family business in 1926 has blossomed into much more.
We partner with growers to achieve a successful grove by utilizing modern technology and advanced grove management practices. Our focus is on mitigating against greening, natural disasters, and freezes while prioritizing the production of a high-quality citrus crop.
As 4th generation citrus growers, we are honored to carry on our family’s legacy and the long-standing citrus industry in Florida. Through innovation, industry collaboration, and proprietary varieties like Juicy Crunch, our mission is to ensure the ongoing prosperity of Florida Citrus for more generations to come. Connect with us today and let’s cultivate success together.
Meet the Team
YOUR PARTNERS IN GROWER SUCCESS
We take our stewardship seriously—both of the land we are privileged to work on and our grower partners’ investments. Our dedicated team of experts is committed to providing the groves we care for with the best solutions for the highest return.
GEOFF ROE
President
APRIL PORTER
Executive Chair & CFO
Steve ebersbach
Director of Operations
Get in Touch
Come grow with us
Whether you’re seeking expert solutions for an existing piece of land or considering an investment in Florida Agriculture, we are here to help.
info@nobleag.com
500 Ave R SW, Winter Haven, FL 33880
